On my bedroom wall is a an art print called Life in Motion, by an incredibly talented artist named Julie Dillon. I’ve been a fan of her work for years, so when I heard tell that she had created a kickstarter to fund the first book of her Imagined Realm series, I was ecstatic to pledge.
This campaign isn’t just great because it showcases Julie’s amazing artwork, it is also an incredible for another reason: “‘Imagined Realms’ gives me the opportunity to spend more time creating my own illustrations and projects, and also gives me the chance to create more illustrations that feature positive and diverse representations of women.” Every piece of artwork in this book is of a beautiful, empowered, diverse and unique woman, all set in a fantasy world all her own. The end product is breath-taking.
I am incredibly excited to share with you an interview with Julie Dillon herself. She has graciously taken the time to answer a few questions about her artwork and her already-funded Kickstarter campaign.
Interview with Artist Julie Dillon
01. Your kickstarter only just launched and it’s already exceeded your goal. How do you feel with having such an amazing success already?
I feel relieved! This whole process has been really stressful, and it’s a big weight off my shoulders to know that I was able to get it funded. There’s still a ways to go to reach the stretch goals, and I have a lot of stuff to add on if the kickstarter gets to that level. Of course, while I want this to be as successful as possible, I’m also very aware of the fact that the higher it goes, the more work I’ll have to do to pack and ship everything. It’s just a big undertaking in general.
02. Tell us a little about what your process was for launching your kickstarter.
There was a lot more preparation work than I realized. At first I was only focused on making the art for the book, which was a big enough task in itself and took up several months. But as I got ready to launch, I realized I had to make all the site graphics, write up the press release, create a video (which I’d never done before), shop around for printers, price everything out, etc. I tried to stay on top of everything and not get too overwhelmed. If you just take it one small task at a time, it’s not so bad.
03. I adore that you’re focusing on empowered and diverse women. Is there a female person (fiction or non) that has inspired you in your work?
I don’t know that I can point to one individual person. I think rather I take inspiration from most women I meet, in some way or form. Their perseverance, how they handle adversity, their joy and love and how they express that in different ways.
04. Your work is so wonderfully colorful! Do you have a favorite color palette you enjoy working with the most?
I noticed a while back that the purple and gold combo tends to show up a lot in my work. I’m partial to anything with a complimentary color scheme, since that tends to be a very eye-catching and dynamic. Sometimes I try to do something with a more subtle or desaturated palette, but I always end up making it more bright and colorful in the end.
05. What advice would you give another artist who is hoping to launch a kickstarter for their own work?
Get as much prepared beforehand as possible, and plan your promotion strategy long before you launch. You need to get the word out, or it’ll be a lot harder to get funded. Avoid promotional services that you have to pay for; I tried a few and so far they have done absolutely nothing, whereas working with my existing contacts and networks led to most of my traffic. Think about what kind of blogs and websites might be interested in your project, and send them your press release and ask if they’d be interested in featuring you or maybe even interviewing you. Many won’t respond, but some might, and every little bit helps. Be prepared emotionally if the kickstarter doesn’t go well, but also be prepared logistically if it ends up being really successful. Lots of people get overwhelmed in the order fulfillment stage because they didn’t plan properly. But, also bear in mind that at the time I’ve written this, I’m only about a week and a half into my first kickstarter, and I still have a lot of learning to do myself. 🙂
Pledge to this Kickstarter!
You can pledge to Julie’s Imagined Realms: Book 1 Kickstarter by going to that page and donating at any pledge level. She has some great rewards and some even better stretch goals! So pledge, share, and celebrate in the awesome crowdfunding abilities of art lovers!